Your coworkers are your assets, as your company’s productivity and profit-making depend upon their hard labor. Due to this reason, you should follow the corporate culture of annual corporate gifting to coworkers and employees.
A report circulated by the PR Newswire, quoting the Coresight Research Survey of 300 corporate gift buyers in the US, says the trend of corporate gifting is growing fast. The report says that the corporate gifting market is to grow 6.6% year-over-year in 2022 versus 5.2% during the same period a year ago. Coresight evaluates the market will uplift from $258 billion in 2022 to $312 billion in 2025, a 6.5% CAGR over three years.
You can buy such corporate gifts on different occasions, including:
- Birthday of the coworker
- Christmas Day
- New Year’s Day
- Company’s foundation day and
- Several other special occasions.
As these occasions are already special, you further enhance their importance through corporate gifting. Receiving such gifts means they will feel special, as the company adds value.
This nice gesture induces them to work harder and with more dedication, grow their loyalty to the company, and always remain concerned about its growth. They will realize that as the company grows, they also grow.
Some fruitful ideas for corporate gifting
Depending on a company’s budget, the nature of corporate gifting can be anything that has value. The amount spent on a particular gift should be universal, whether the company has large coworkers, medium-sized coworkers, or a small-sized team of coworkers.
In gifting, absolute universality should be maintained so that everybody receives the same gift. This will help their mutual bonding, irrespective of their ranks.
There are hundreds of items that can be given as corporate gifts. We are listing seven such important gifts that may be useful to coworkers:
- Gift Voucher: You can give a gift hamper or voucher to a department store or shopping mall. This will help coworkers buy whatever is within the price range specified in the voucher. The coworkers can go to the mall with their families to redeem the voucher. They can buy what their spouse or children ask for. This can be a nice gesture.
- Set of Kitchenware: This can be ideal, as everyone has a kitchen. This is a utility item. All love nice kitchenware; they like their kitchen and dinner table to have such items. If you gift this, your employees will be immensely happy. A set of kitchenware can create the completeness of your kitchen.
- Suitcases and bags: All your coworkers would like This utility item. This is more so, as they do not often buy a plastic-molded suitcase or a leather bag. This is useful. They would need it during the journeys. Since they last a long time, the value factor for money is attached to them.
- A Set of Coffee Mugs: Who does not drink coffee at home? Perhaps none! Here, you find the utility of a set of coffee mugs as a gift item for corporate companies. When visitors come to the home of company employees, they will be proud to say it is a gift from the company in appreciation of my dedicated work.
- Wine Glass Set: This is a prized item you can gift to your coworkers. Your employee can use it for various occasions, like birthdays, marriage days, family get-togethers, or other festive occasions. This is useful.
These items can be found on the corporate gift-buying list. The primary reason for this is that corporate gift items should be useful and durable. They should offer a nice, decent, and sleek look. These gifts are not age-specific or gender-specific. Your coworkers can use them, irrespective of their age and sex.
As a mark of appreciation for their devotion and hard labor, such gifts grow their sense of belonging to your company. You should also buy digital business cards for your coworkers, which they can use for corporate purposes.
Conclusion
Corporate gifting has tremendous emotional value. It creates an impression among the coworkers that the company recognizes them for their dedication and hard work. This can be a catalyst for their enhancement in productivity. A company’s human resources department would feel pride in receiving a gift from the company.